We plan to attract our primary target audience, fans of psychological thrillers, by making using conventions of the genre in our opening sequence to evoke feelings in the audience. For example we plan to the combination of tight, CU and ECU shots of Grace's eyes and mouth and sound effects of heavy breathing as she wakes up to create a sense of claustrophobia and unease.
Our primary audience of 15-24 year olds will be attracted through the use of familiar social media platforms throughout the opening sequence such as Twitter, as shown above. Furthermore the certification of the film will be a 15 which will address the target audience as they will be likely to watch films that are certificated specifically for them.
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