Evaluation of AOTT activity (DYM)

1) Our film idea was a family stays in an old large house which is haunted by dolls, and they are killed off one by one. In our film opening we introduced the main setting which is the house and included shots of various objects from the house, including some of the dolls.

2) In our film opening we included information such as the title, producer, music composer, director and writer of the film. In two of the shots we also included small glimpses of parts of the two characters, so it's sets up the audience's expectations for who will be in the film.

3) The titles link to the main film idea because the font and colour of the titles connotes the horror genre. We used font from a well known horror film "The Ring", and for the main title "Phobia" we made the colour blood red.

4) I expect the audience to be frightened by the gory mysterious shots but also intrigued as the opening is very ambiguous. By the end of the opening the audience should be questioning what has gone on and where, and what has caused it to happen.

5) Three things that are included in my grid that are important in the construction of a film opening are:

• The film title - this is important because the audience needs to have the basic information of the film and how it relates to the narrative.
• Scary images/objects - these are conventions of the horror genre and conform to the audience's expectations of what the film would be like, while still leaving them wanting to find out more
• Production members - this is another convention of film openings and would conform to the audience's expectations

6) I think that our opening is effective because although it was ambiguous, we still included many conventions of film openings and used many signifiers of the horror genre. Because we deliberately made the opening mysterious the audience would be excited to find out what happens later on in the film.